CES 2008: Vizio to launch 50" 1080p plasma for $1499

Usually the invitations you get from PR firms are either a) inflated and non-specific or b) specific, but require a non-disclosure agreement.

For an example of Type A: "come see how we will revolutionize the digital music industry." I actually got an invitation with this exact wording this year. Since it didn't have any details or come from a company with even an outside shot at revolutionizing anything, it mostly served to amuse me for a second before I hit "delete."

I can't provide an example of Type B, for obvious reasons, but many vendors will give you a preview of what they're going to announce under embargo. Most will at least make you sign something promising you won't reveal the contents until the press release launches. Fair enough.

And then there's, um, Type C? Vizio hasn't put out a press release or asked for non-disclosure agreements, but in its media invitation titled, "Mark The Date" it invites press to an off-site event at CES and notes:

VIZIO WILL BE INTRODUCING AN ASTONISHING 26 NEW FLAT PANEL TVS DURING CES INCLUDING:

>> A $1499 50-inch Full 1080p Plasma TV with a remarkable 30,000:1 contrast ratio, an extended life up to 100,000 hours and four HDMI inputs

It isn't unprecedented to pre-announce products. It's a good way of getting some press and buzz going ahead of the actual conference, where there's so much noise that standing out is almost impossible. (Hey, I'm writing about it, so it must be working!) They also were careful about what they didn't say: no model numbers, release dates, or technical details. Still, the price/size/resolution/contrast ratio are all a huge leap over Vizio's 2007 products, products that are still in stores a week before Christmas. I know the PR folks want to drum up interest in the press conference, but this is risky.

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