I promise something more substantive in a different post ( <-- that's just a writing flourish. No actual promise is intended or implied), but I wanted to pass this along. I get press releases every day about companies introducing new products, changing management, or using technology. Many of them are incomprehensible - it's as if PR people speak a different language. Here's the headline from one that crossed my inbox this morning:
Leading Architectural Audio and Video Supplier Builds on FST GUI Technology
for New Streaming Media Product Line
Who? What? After reading the press release a couple of times I think I understand what's going on: SpeakerCraft is branching out from crafting speakers and is building a streaming media system (just the sort of thing I focus on in my Digital Home research service), presumably to get audio to their in-wall speakers. OK. But to do so, they needed a way to quickly create a user interface for their gadget, and they turned to FST.
Here's where things get silly. It seems that the folks at FST are either: 12 year old boys, refugees from movie production companies, or high. FST stands for Fluffy Spider Technologies. FST's flagship product is the FancyPants platform and its Ruthlessly Efficient runtime environment. What the hell?
That is all.
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