Here's another link to that unrelated site with the similar name. HomeTheaterReview has a thoughtful piece on an old chestnut: how do you get women to buy home theater gear? (I wrote something similar a bit over a decade ago.) Two things that stand out:
- While her advice is not new, Adrienne Maxwell has about as strong a pedigree to say it as anyone. She's written and edited home theater magazines at the highest levels. And while she can geek out with the best of them -- I've met her at trade events and can confirm this firsthand -- she, well, she's a girl. I'm not suggesting that men can't write about women's issues, but that women do bring inherent credibility to the discussion.
- Read the comments. I love the practical advice on hiring women as salespeople so that the firm can pitch men and women with gender-appropriate messaging/messengers.
OK, now go back and read my column - it stands up pretty well despite its age and my gender.