Part III of my post-CES rantings; each of the next few posts includes a quick look back on 2005 trends and a quick discussion of products introduced at CES 2006. This installment: Audio
In 2005…
Apple’s iPod ate up whatever audio interest there was left after the purchase of that HDTV. The audiophile approach (ignore it and it will go away) didn’t work, the competitive approach (building servers or portable products that compete with the iPod head on) dramatically didn’t work – though there were a handful of exceptions, and the conciliatory approach (if you can’t beat ‘em, join ‘em) of building iPod docks and add-ons got very, very crowded. One of the more notable exceptions to the “don’t compete with the iPod” rule was Sonos, which piggybacks on existing PC-based music libraries and distributes audio wirelessly around the house. The key to success here is both the flawless user interface and the premium consumer price point. Typical CE pricing would not support the margins Sonos needs to survive, but the Sonos system is still within reach of many consumers, as opposed to custom installed distributed audio systems which can often cost an order of magnitude more.
At CES 2006...
We saw more of everything. Competing with the iPod were several nano clones, Toshiba’s new (and impressive) GigaBeat Portable Media Center, and several Windows Media Center or set top box whole-house server products for storing your music collection (some piggybacking on Intel's new VIIV campaign). The server efforts were at least partly conciliatory, as most included Apple iPod docking capabilities.
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