Home Theater View

Belated Happy 8th Birthday, HomeTheaterView!

Time flies. I was looking for something I had posted a while ago and discovered that this site has been live and somewhat regularly updated since October 24, 2004. So I'm about a month late noticing, but this site is an eight year old! We're a tween! 

My first post:  Welcome.

Thanks for reading. Now I need to go out and buy a cake.

Home Theater for the Fairer Sex

Here's another link to that unrelated site with the similar name. HomeTheaterReview has a thoughtful piece on an old chestnut: how do you get women to buy home theater gear? (I wrote something similar a bit over a decade ago.) Two things that stand out:

1. While her advice is not new, Adrienne Maxwell has about as strong a pedigree to say it as anyone. She's written and edited home theater magazines at the highest levels. And while she can geek out with the best of them -- I've met her at trade events and can confirm this firsthand -- she, well, she's a girl. I'm not suggesting that men can't write about women's issues, but that women do bring inherent credibility to the discussion.
2. Read the comments. I love the practical advice on hiring women as salespeople so that the firm can pitch men and women with gender-appropriate messaging/messengers.

OK, now go back and read my column - it stands up pretty well despite its age and my gender.